Marketing Plan
The Marketing Plan describes the type of brand RealVIbes&Rhythms seeks to create
and the Company’s planned promotions and pricing strategies.
The Real VIbes & Rhythms Brand
The RealVIbes&Rhythms brand will focus on the Company’s unique value
proposition:
● Offering high-quality service to clients.
● Offering high-quality music productions and cinematography.
● Providing excellent customer service and allowing fans to get exciting experiences.
Promotions Strategy
RealVIbes&Rhythms expects to reach consumers through the following tactics:
Direct E-Mail
RealVIbes&Rhythms will collect physical email addresses via the websites of the
company or via an engaging campaign to market music, concert tickets and
merchandise to these consumers via email.
Public Relations
We will contact all national and international newspapers, television stations, radio
stations, social media influencers to tell them about each of our artists.
Advertising
RealVIbes&Rhythm will advertise in press reviews and sponsor events and
functions in order to gain awareness of our company.
Sampling
RealVIbes&Rhythm will provide free tracks to customers to enable them to hear
samples of our client..
Ongoing Customer Communications
RealVIbes&Rhythm will maintain a website and publish a monthly email newsletter
to tell customers about new events, products and more.
Pricing Strategy
Real VIbes & Rhythm pricing will be moderate so customers feel they receive
great value when purchasing items from the clients we represent.